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About The TAB
I would like to take this
opportunity to give you a little more information about ‘The TAB.’ ‘The
TAB’ was established in September of 1985 as a free weekly newspaper. The
goal was to give the community a newspaper that would cover the local news
and be distributed to the entire county. Because of the tremendous
response from the advertisers and readers throughout the county, we began
publishing twice a week in October of 1991.
‘The TAB’ is the only newspaper in Huntington County
where you can reach the entire county twice a week. |
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Editorial Focus
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Feature stories on area people and
events of interest to the readers. |
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Focus on schools and events,
including dramas, awards and special recognition of students and
faculty. |
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Social news including weddings,
engage-ments, anniversaries, and more. |
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Weekly report on obituaries, birth
announcements, small claims, land transfers, zoning, civil court,
and
divorces. |
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Dining & entertainment section
including area activities and events, school lunch menus, senior
menus and recipes. |
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Area columnists reporting from
Andrews, Markle, Roanoke, Warren and Zanesville. |
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Business related news and new
business stories. |
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You will have a choice of advertising early in the week
with our Monday issue or aim for the weekend business with our Thursday
issue. With the many choices people have to subscribe to newspapers in the
rural areas, we believe a free distribution is the best way for customers
to reach the total market. Free distribution is our only business and not a gimmick to make a quick
profit or supplement a paid circulation base. We have worked hard to
maintain and increase our distribution over the years. Maintaining a
complete total market distribution requires constant upkeep on motor route
tubes, a watchful eye on walking carriers and cooperation with the
communities. We are also willing to start delivery at a new residence as
we are notified. Our circulation figures represent deliveries to
households and not the total households in the county. With people on
vacation, vacant homes, new residents, etc., there is always room for
improvement. |
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‘The TAB’ currently publishes Monday and Thursday with a circulation
exceeding 15,000 homes each issue. Unlike a “shopper,” we carry 40% news
content along with our advertising. We are a totally free distribution
paper, so anyone living in Huntington County or one of its rural routes
will receive a copy of ‘The TAB.’ This includes the communities of
Huntington, Andrews, Bippus, Markle, Roanoke, Warren, and Zanesville. Some
of these communities’ rural routes also carry over into neighboring Allen,
Wabash, Wells, and Whitley counties. |
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POSITION REQUEST
‘The TAB’ will make all
possible efforts to meet specific requests for location in the
paper. Requests are taken on a first-come, first-served basis.
No ad will be floated in the main news section and no ads will be printed
upside down.
Color ads will be positioned according to press limitations.
Failure to meet position request will not constitute cause for
adjustment, refund, or re-run. |
MECHANICAL
SPECIFICATIONS
| 1 Column |
1-5/16 inches |
| 2 Column |
2-13/16 inches |
| 3 Column |
4-5/16 inches |
| 4 Column |
5-13/16 inches |
| 5 Column |
7-5/16 inches |
| 6 Column |
8-13/16 inches |
| 7 Column |
10-5/16 inches |
| Page Size |
7 Col. x 15-1/4 inches |
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ELECTRONIC FILES
Ads can be accepted by e-mail at…
tabads@comcast.net
Files
can also be accepted on 3-1/2” floppy disk, zip disk or CD.
JPEG is the preferred format for pictures, although we can accept TIFF
and EPS files. Pictures with a resolution of 300 dpi or higher
will allow more flexibility in adjustments.
Camera-ready ads can be e-mailed also; PDF files are preferred. Larger
ads can be compressed. |
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‘The TAB’ makes all
possible effort to be accurate in composition of ads and provides proofs
when requested. In the event of an error, ‘The TAB’ does not assume any
liability for goods sold at an incorrect price, and will only be
responsible for the amount of space in which the error occurred. Claims
for errors in advertisements will be allowed for the first insertion only. |
