Does being open only twice a week make much business sense?
To Jacki and Bill Budrow it does.
The couple owns Real Deals on Home Décor, in Roanoke, a franchise that prides itself on offering its customers a unique shopping experience.
The Fort Wayne residents opened for business on Nov. 1 and say business has been good.
"I had been a Hallmark store manager for 20 years, prior to this business venture," Jacki Budrow says. "I've spent many years in retail and I understand how it works."
Budrow says she started investigating the franchise after reading about it in a magazine. She and her husband even visited a few stores.
"There are 75 stores nationwide and two in Canada," she says. "We are the only franchise in Indiana and the next closest is in Ohio. Most of the stores are located in the northeast."
Budrow adds that the business concept was also appealing to her.
"For starters, we are only open two days each week, Thursday and Saturday," she notes. "Also, every time people visit, the store looks different."'
Budrow says that on the days the store is closed, a lot of the displays are torn down and replaced with new products.
"It's a destination type of store," she adds. "People come back because they know we are always going to have new merchandise, including one-of-a-kind pieces."
Budrow says the store also maintains a festive atmosphere, as customers are treated to refreshments as part of their shopping experience.
The store's product line includes mirrors, clocks, wall art, ceramics, pottery, everyday décor and garden and seasonal items.
"We also just got small occasional chairs in stock," Budrow says. "We carry most of our items in limited quantity, so the idea behind that is, buy it when you see it or it may be gone next time.'"
She adds that she hopes to draw customers from the surrounding small towns.
"This is the kind of store that can do that," Budrow says. "We already have people who have visited multiple times since we've opened."
She adds that the store currently has four employees, including herself and her husband, and they all refer to themselves as retail therapists.
"If someone is looking for a fun shopping experience, that's what we offer here," Budrow says.
Hours are 10 a.m. to 6 p.m. on Thursdays and 10 a.m. to 3 p.m. on Saturdays.
The store is located at 215 E. Second St., Roanoke, on the corner of Second Street and U.S.-24.