Merchants in downtown Roanoke will hold a Shop Hop on Feb. 16.
Shoppers will receive a passport, which will be stamped as they visit participating stores.
Completed passports will be turned in at Dahlia Sage on Main Street, where a winner will be drawn to receive a gift basket containing items from the participating stores.
Joseph Decuis will offer a by-reservation-only Vineyard Lunch at noon and a free wine tasting at the Emporium from 4 p.m. to 6 p.m. Other merchants will offer discounts.
Shoppers can enjoy street-side bonfires and the chance to toast a marshmallow.